Link building part 2: How one competition boosted my Google Page Rank

by Ash on February 8, 2010

A really effective way of attracting visitors and promoting your website is creating competitions. Competitions have a fun element to them and many people enjoy participating in one. You know that winning feeling!

I will give you an example of how one competition created a great big buzz, promotion and back-links for my blog. In fact as early as 5^st of January 2010 DynamoAsh.com suddenly jumped to Page Rank 3 and I know for a fact the competition played a very big role in this. Not bad really for a 2 months old blog with only 5 posts! How did it happen?

I launched this blog back in October 2009 and since I was quite new to blogging I decided to seek the advice and guidance of a pro blogger so I contacted the authority blogger Chrisg.com to help speed up the learning curve. In my opinion when trying to master a new area it pays dividend to seek help and mentoring from somebody that has been there and done it!

Chris provided much valuable help and advice and as we were chatting on Skype and I was explaining about some of the consulting and SEO audit services I provide, he came up with this competition idea. I was initially planning to give away some SEO audits for free to demonstrate my ability and also attract visitors, but Chris told me about the importance of perceived value of my services. In other words just giving away something for free makes it sound of low value.

Chris offered to create a competition on his blog to give away three starter SEO audits to the winners of competition. This was obviously a fantastic idea which would work to my benefit in all fronts: buzz and promotion for my new SEO audit service, visitors, valuable backlink, and last but not least an opportunity for me to try and test my new audits and receive valuable feedback and testimonials. Chrisg.com benefited form this as well by providing an interesting post and the chance for readers to win valuable SEO advice and review for their website! Excellent idea!

You can see the actual competition post here:

http://www.chrisg.com/win-dynamoash-seo-audit/

And see what the winners had to tell about my SEO audit here:

http://dynamoash.com/seo-audit/

Do you have any interesting competition stories to share?